BRANDING
Village of Savoy (IL)
The Village of Savoy is a suburban municipality in Champaign County, Illinois, and its location right next to Champaign often leaves it overlooked. This project set out to give the town a strong, distinct identity of its own.
The logo draws on what makes Savoy special: its walking paths, biking paths, and creeks. These flowing lines form the letter S, giving the mark a double meaning. A forward tilt and a gradient add motion, reflecting a town that is always on the move.
Beyond the logo, we designed a set of brand touchpoints the village can roll out to bring the identity to life across the community.
Lead Designer | Surface51 Design Agency
Molecule Maker Lab Foundation
Project Details:
Molecule Maker Lab empowers students, citizens, and scientists to solve complex scientific challenges through small molecule synthesis, also know as “blocc chemistry”. Molecule Maker Lab was in need of a brand for their Foundation, where they fundraise to support these life changing projects.
At the center of the identity is the parallelogram, the building block of “blocc chemistry”. Woven throughout the system, it links the Foundation back to the science it supports. The result is a brand that feels elegant, elevated, and powerful, designed to invite donors to look closer and discover the layers of science within.
Lead Designer | Surface51 Design Agency
Wandering Weiner Dogs
Project Details:
The Wandering Weiner Dogs is a instagram account that encapsulates the lives of two, colorful weiner dogs traveling the country in search of their next great adventure. Being playful and curious influences this brand identity through the illustrated logo, supportive graphics, and cheerful color palette.
CD3 Endurance
Project Details:
CD3 Endurance is an individualized, multi-sport training program that coaches athletes to surpass their athletic and personal goals. Being personable and unique plays a huge role in this brand identity through the supportive graphics, the multi-sport logo combination, and welcoming color palette.
Snow Construction
Project Details:
Snow Construction is a family operated, construction company that takes action not only on the construction site, but also on their branding. This brand identity was created from the ground up using ‘the same’ equipment and tools they use to get the job done.
Jeremiah Farms
Project Details:
Jeremiah Farms is a family owned, tree farm company looking to spruce up their branding and image. The goal of this retirement project was to create an original design, lasting for years to come like the farm itself.
Ash & Willow Salon
Project Details:
Rooted in the community it serves, Ash and Willow cultivates a new breath of confidence that compliments the essential beauty of both their guests and mother nature. This rebrand echos the natural beauty through hand drawn brand assets, fresh color palette, and a strategic brand identity.
