BRANDING / PACKAGING

Sense of Relief

This brand was created to support sensory techniques and grounding exercises that psychologists use for people who experience anxiety attacks. This exercise suggests the use of your 5 senses in order to distract your mind from the anxiety.

Touch 5 things in the room, view 4 things in the room, smell 3 things in the room, listen to 2 things in the room, and taste 1 thing in the room.

Sense of Relief correlates objects to psychological exercises to help enhance the practice of mental health.

Chance the Rapper Branding

Chance the Rapper creates this sense of connection throughout Chicago with his music. What better metaphor for connecting a city than the CTA (Chicago Transit Authority) itself?